perm filename DANNY.AP[1,LMM]2 blob sn#473197 filedate 1979-09-12 generic text, type T, neo UTF8
n114  2033  30 Jul 79
BC-SCIENCE WATCH Undated 2takes
(Science Times)
c. 1979 N.Y. Times News Service
                   A City's Effect on Weather
    Those who live downwind of a big city may be blessed, or cursed,
with more summer rainfall than those who live upwind, a
meteorological study of the St. Louis area has determined.
    Rainfall was measured over a five-year period by 220 recording
gauges evenly distributed within a 50-mile circle centered on the
city. Stanley Changnon Jr. of the Illinois Water Survey, which made
the study, found 302 individual rainfall incidents in the five
summers from 1971 through 1975.
    Prevailing winds and general weather conditions before and during
each rainfall were monitored at 28 stations and used to determine the
size and direction of the rain-producing weather plume.
    Combining these statistical data, Changnon reported in the current
issue of the journal Science, three out of every four rains resulted
in an average of 22 percent more rain downwind of the city than
upwind. The statistic, he noted, could be a boon to agriculture or a
nuisance to nonfarmers.
                 Bitter Hops, Better Beer
    Federal Agriculture Department scientists have discovered a quick
way to determine a hop plant's degree and quality of bitterness,
factors that beer producers depend on for brewing a tasty lager. Beer
gets its bitterness from the brewing of hop plants, and the more
bitter the hops the better the beer.
    The bitterness in hops comes from a substance called alpha acid
which is produced in the lupulin glands in male and female hop
flowers. By analyzing the glands for alpha acid content, the plant's
bitterness can be determined. Male hop flowers, however, which alone
determine the bitterness of their progeny, possess only a few
well-hidden glands that have been hard to isolate.
    But the Agriculture Department researchers developed a simple method
by which the male glands can be quickly isolated and analyzed for
alpha acid content. They put water and male hop plant flowers in an
electric blender and activate it for a few moments. The plant's
glands float to the surface as tiny, yellow grains. They are strained
out of the liquid and analyzed.
    By this method, 20 male hop plants can be evaluated in a single day.
Before, it would have taken two years for hop breeders to make
bitterness estimations on as many plants by observing the qualities
of the progeny.
                   Acid Tears From Onions
    At last, the precise nature of the chemical that causes you to weep
over sliced onions is known. The tear-jerking substance is, as was
suggested in the 1960s by a Cornell University graduate student, a
chemical called propanethial S-oxide. But it is not, as the student
also suggested, present in onions in a structural configuration known
as ''anti.'' Rather, a University of Missouri researcher has shown
with the aid of an elaborate analytic system called microwave
spectroscopy that the lacrymating agent in onions is in the ''syn''
    As such, Dr. Eric Block reported to a recent chemical meeting, it
readily forms a gas that, when dissolved in water (such as is in your
eyes), reacts to form sulfuric acid. And it does not take much
sulfuric acid to reduce even the toughest to tears, Block said.
nh-0730 2334edt

a014  2311  30 Jul 79
PM-Portable Wilderness, Bjt,600
Laserphoto CR1
Associated Press Writer
    YORK HARBOR, Maine (AP) - Using flashlights in the misty darkness,
Gerald and Helen Harper pitched their tent along the rocky Maine
coast. They spent the night anticipating the uncluttered beauty of a
coastal sunrise.
    When the sun finally rose, they found a forest of metal blocking
their view. Their small piece of wilderness was crammed with 96
trailers and three trees.
    ''The guidebooks said, 'Come to Maine to get away from it all,' but
we woke up and found it's all still here,'' moaned Harper, a
stockbroker from New York City. ''I can see more of the great outdoors
in Central Park.''
    ''We thought we could save money and get away from the crowds by
going camping,'' his wife said. ''But after paying more than $1,000
for what the clerk called the 'bare essentials,' we get here to find
we're camping in a parking lot with more New Yorkers than we left in
    Though the Harpers may not have considered their night in Libby's
Campground ''roughing it in the wilderness,'' many of the others in
the four-acre field said they had found just what they wanted.
    The Harpers' $228 canvas tent was dwarfed, both in size and price,
by the transportable homes that surrounded it.
    ''Explorer,'' ''Woodsman,'' ''Adventurer,'' ''Deep Woods,''
''Savage,'' and other brand names on their metal sides offered the
only hint that they had something to do with the outdoors.
    Costing as much as $30,000, the motor homes and trailers carry all
the luxuries of home, and sometimes more. Sometimes parked just inches
apart, they serve as home base for the visitors attracted to the
area's beaches, theaters and vistas.
    ''I've got a microwave oven, shag carpeting and even a waterbed
which I fill up when I get to the campground,'' said George Domain of
Bridgeport, Conn., as he proudly patted his $26,000 motor home. ''I
don't mind spending money for this because, contrary to popular
belief, you can take it with you - if it's on wheels.''
    On the rear bumper of Domain's camper was a sticker reading,
''Camping - Roughing it is the first step to adventure.''
    ''I guess you can say they're roughing it. We don't allow them to
use their air conditioners,'' joked Cora Davidson, who with her
husband, Archie, operates the crowded camp.
    Cora, 66, who says she's been ''babying would-be campers'' since her
father opened the camp in 1923, agrees it is not for people looking
for north woods adventure.
    ''Today, people want to camp in luxury, but that's a trend that
started years ago,'' she says. ''They thought my father was a kook
when he put in electricity in 1927. No one could understand why tents
needed electricity, but that was just the start.''
    The camp is also hooked to the town's water and sewer system.
There's no need for a community television antenna, for most of the
trailers sprout their own antennas, most connected to color TV sets.
    An insurance salesman from Manchester, N.H., stood on the roof of
his modest $11,000 Winnebago and tried to fix his bent antenna. Two of
the hefty seagulls that patrol the camp had used it for a roost.
    The salesman didn't want his name published because he didn't want
his friends, who think he's ''camping beside some isolated river in
northern Maine,'' to know where he really was.
    ''I actually went to the north woods one year,'' he said. ''But I
was eaten alive by bugs, got the camper stuck in the mud and was
chased by a moose. When I was through I really needed a vacation. This
is much better.
    ''The outdoors is great except for the damn seagulls who sit on my
ap-ny-07-31 0213EDT

n012  0808  04 Aug 79
Follow Ups on the News
c. 1979 N.Y. Times News Service
    At his death, Nelson A. Rockefeller was reportedly working on the
second of five books dealing with his art collection. And he had just
opened the Nelson Rockefeller Collection, a lavish mail-order store
in Manhattan that sold reproductions of his art. Rockefeller's will,
however, gave most of his art collection to museums. Two questions
remained unanswered:
    Would the four remaining art books still be published? Would the
art-reproduction store at 11 East 57th Street continue in business?
    At Alfred A. Knopf Inc., which is under contract to publish the
books, the plans are in disarray. Anthony Schulte, executive vice
president, reports:
    One of the books, Rockefeller's memoirs, will ''obviously not'' be
published, and a second, on architecture, is ''unlikely'' to be. The
book Rockefeller was working on at his death, on modern art, is
''under review'' and ''probably will be published, but I can't tell
you how or when.'' A book on Mexican folk art ''we hope to publish in
    In Rockefeller Center, Dr. William J. Ronan, president of Nelson
Rockefeller Collection Inc., reports the art store has a new
five-year lease, has expanded its line and is in business to stay.
''It's doing very well,'' he says.
    When the Radio City Music Hall reopened its doors last May 31, hopes
were high that a steady offering of stage productions, with no
movies, would restore a healthy glow to a box office that appeared
terminally ill. ''A New York Summer'' opened to encouraging backslaps
from Broadway critics.
    Attendance today is described by Patricia Robert, public-relations
chief for Radio City Music Hall Productions, in such terms as
''extremely good,'' ''terrific'' and ''marvelous.''
    ''We're now up to over 40,000 people a week,'' she says, or an
average of ''over 3,000 people a performance'' for 12 shows a week.
Saturday night performances have pulled in as many as 4,700, she says.
    Still that means the 6,200-seat Music Hall is half empty for the
average performance.
    ''Half full,'' Mrs. Robert corrects. She points out that ''you have
to put that into context with the other live shows in New York.''
    ''If you get 4,700 people here at night,'' she says, ''you've got
four and a half Broadway houses.''
    Since the 1950s the Russians had been beaming microwaves at the
United States Embassy in Moscow, but starting in 1975 the signal
intensified, and this gave rise to fears that the radiation might
harm embassy employees. Last January one source of the microwaves, a
transmitter atop an apartment house across the street from the
embassy, was knocked out by fire.
    The radiation continues from a second source, an official of the
State Department's Soviet desk reports, but ''it's been very erratic
and low-level.'' This puzzles the State Department. Formerly, the
desk official notes, the radiation was of high level and predictable:
''It came on at a certain time in the morning and stayed on until a
certain time in the p.m.''
    The State Department doesn't know what the change means, anymore
than it knows why the Russians are beaming the microwaves. There is
just continued speculation that all of the signals, high or low, have
to do with eavesdropping on or interfering with embassy
ny-0804 1109edt
 - - - - - -

n301  1716  04 Aug 79
NYT UNDATED: the news. a012.
     New York-MOVIE REVIEW-John Rockwell reviews a film called ''Rock
'n' Roll High School. a007.
    New York-MOVIE REVIEW-BROOK-Janet Maslin reviewq Peter Brooks's
''Meetings with Remarkable Men.'' a019.
    Aspen, Colo.-OPERA-An opera based on the life of magician Harry
Houdini receives its premiere in Aspen. By Harold C. Schonberg. a011.
    New York-PERSONAL FINANCE-New problems with car insurance. By Thomas
C. Hayes. a008
    Hartford, Conn.-FISH-In a strange sidelight to the gasoline
shortage, there's a boom in the fish hobby industry. By Matthew L.
Wald. a016.
     Abu Dhabi-EMIRATES-In spite of their oil wealth and one of the
highest per capita incomes in the world, the United Arab Emirates are
experiencing an economic slowdown. By Marvine Howe. a017.
     New York-ECOSCENE-How the trade bill zipped through Congress. By
Clyde H. Farnsworth. a004, a005.
     New York - JETS - Is this the year of the Jets? Are they finally
ready. An in-depth look at the Jets' rebuilding effort, by Gerald
Eskenazi. a025, a026.
    New York-ABOUT MOTOR SPORTS-A bit of motor sports history will be
made at Watkins Glen Sunday when Indy cars compete there for the
first time. By Phil Pash. a021.
     New York-DURSO-Sports of the Times: 'Nobody to talk to now.' By
Joseph Durso. a0x4, a015.
     New York - ANDERSON COLUMN - Over the last half-century, the
Yankees have had only two captains but both had their lives and their
illustrious careers shortened by tragedy. Dave Anderson on Thurman
Munson and Lou Gehrig. a059, a060.
    Cape Vincent, N.Y. - OUTDOORS COLUMN - Nelson Bryant writes that the
St. Lawrence region offers good fishing and unspoiled country. a036,
a037, a035.
    San Juan, Puerto Rico-WICKER-In the Nation: An American dilemma. By
Tom Wicker. a013.
    Washington - FOREIGN AFFAIRS - Joseph Sisco, former under secretary
of state for political affairs, looks at how well the U.N. is
performing its peace-keeping functions. a003.
The New York Times News Service, Aug. 4
ny-0804 2017edt

n113  2008  06 Aug 79
 c. 1979 N.Y. Times News Service
    NEW YORK - When should one take a flyer on office-equipment stocks
selling at high price-earnings ratios?
    ''One shouldn't,'' is the usual reply from anyone who recalls how
often investors were burned on such stocks back in the ''go-go''
years of the late 1960's.
    ''Not so,'' says Harry Edelson, an analyst who follows
office-equipment and telecommunications companies for Drexel Burnham
Lambert. Admittedly, Edelson broke into Wall Street after the bubble
had burst on the go-go years, and his memory was not seared, as was
that of his older colleagues.
    Edelson insists that, whatever the apparent risks, a prudent
investor can buy shares selling at price-earnings ratios of 15 to 20
times the current year estimates provided the company's earnings are
growing at a much faster rate than the price-earnings ratio.
    In these terms, Edelson contends, the shares of Wang Laboratories,
as a notable example, are a buy. Wang, which manufactures small
business computers and word-processing equipment, is said to be
returning to favor after a long hiatus that reflected an earnings
trough in the mid-1970's. Edelson said that institutions that he was
in touch with were showing more interest in Wang.
    Despite some problems, Wang has been selling at a generous
price-earnings ratio of 18 times its latest 12-month results. While
18 times earnings would strike most investors as unusually high,
Edelson points out that the company's earnings have grown at an
average of 63 percent annually in the last three years, or three
times faster than its price-earnings ratio.
    And, in Edelson's judgment, Wang's earnings will continue to show
exceptional growth. ''We are estimating earnings of $1.60 per split
share for the year ended June 1980, up from $1.15 in June 1979, or an
increase of 39 percent,'' he said.
    Edelson not only likes Wang Laboratories. He also has a list (or
more precisely, computer screens) of data on office equipment
companies and on telecommunications companies highlighting what he
considers undervalued companies. The list was published last month.
    According to Edelson, his computer list, which has 115 companies,
indicates price-earnings ratios that do not always adequately reflect
earnings growth.
    ''It appears that investors will not pay for superior growth,'' he
said. ''In fact, they rarely pay more than 10 to 15 times earnings
regardless of rates of growth.''
    Edelson points out that a company with a price-earnings ratio of,
say, 20 that increases its earnings by 50 percent a year will cut its
p-e by more than half within two years, if the stock price does not
continue to reflect the earnings growth. Thus, by Edelson's
reckoning, Wang, California Microwave and Data General, all of which
have price-earnings ratios of 13 and up, are nevertheless undervalued.
    His computer list, which is published periodically, also shows
latest revenues divided by market value, a measurement used to detect
turnarounds or takeovers. That is, if a company has big revenues and
relatively little market value, it is ripe for new management to come
in and rejuvenate by selling off assets and trimming personnel. What
will be left will be a smaller but much more profitable company.
    Those companies ranking high in this category are Planning Research,
Nashua, Memorex, Control Data, Sperry Rand, Savin and Pitney-Bowes.
These and many other companies on the list are selling at relatively
low prices compared with book value, and, again, Mr. Edelson regards
them as potential turnarounds.
    The latest list is the second of its kind he has published and
Edelson notes that several companies on the first lsit, published
last December, have done well. He mentions Four Phase, a data
terminal manufacturer, which was growing 6.7 times faster than its
earnings multiple. The shares are up a modest 10 percent, and he
thinks the company is still attractive.
    Comten, a manufacturer of computer parts for telecommunications
applications, was growing five times faster than its multiple. The
company was acquired at double the price shown in the first report.
    General Instruments was growing four times faster than its p-e in
December 1978. The stock has since gone up by half from 28 12
to about 40 today. Anderson Jacobsen, a manufacturer of data
terminals, growing at 3.3 times faster than its p-e, also increased
50 percent from 5  5/8.
    Of course, many of the shares that looked well on the list have done
nothing and some have dropped lower. Edelson suggests that anyone who
looks at some of these companies should do some fundamental analysis
before making a commitment. After all, raw figures often mask
ny-0806 2310edt

n109  2020  13 Aug 79
BC-SALT 1stadd
NYT WASHINGTON: new rockets.
     Although this information is judged to be vital to verifying
provisions in the new arms treaty restricting the modernization of
new and existig missiles, the CIA was forced to abandon the Iranian
stations in the wake of the revolution there.
    - Ships and aircraft. The loss of the Iranian sites has led the
administration to seek other means of gathering the missile
telemetry. Although American stations in Turkey are too far away to
pick up line-of-sight radio broadcasts, a new generation of
''over-the''horizon'' radars, which bounce signals off the onisphere,
are still able to pick up the trajectory of experimental Soviet
    Meanwhile, American ships equipped with sensitive listening gear
similar to the Iranian sites patrol the North Atlantic, where they
collect telemetry broadcast by new Soviet submarine-launched missiles
tested in the White Sea, northeast of Finland.
    But to fully compensate for the Iranian stations, the administration
is reconfiguring the 25-year-old U-2 reconnaissance plane to pick up
missile telemetry. Flying at an altitude of 100,000 feet over Turkey
and dangling an ultra-high frequency antenna, CIA intelligence
specialists believe that the aircraft will be able to collect much of
the data on missile performance previously intercepted in the
northern mountains of Iran.
    The administration's U-2 plan, however, has run into political and
technical obstacles. Under pressure from the Soviet Union, the
Turkish government of Prime Minister Bulent Ecevit is having second
thoughts over whether it should grant the United States overflight
rights for the new versions of the U-2. And even if the Turkish
government does finally give its permission for the flights, some
specialists acknowledge that the aircraft's antenna will not be able
to pick up the entire wave spectrum of telemetry signals.
    The job of collecting the missile signals has been further
exacerbated by a Soviet practice known in intelligence circles as
''encryption,'' the transmission of telemetry in code. During a
single test firing, a missile may broadcast telemetry on as many as
30 or more frequencies. Each of these frequencies, or ''channels'',
contains specific information on the performance of a different
component aboard the missile, such as a fuel pump or guidance system.
    Until 1974, both Washington and Moscow had fairly easy access to the
telemetry broadcast in various channels during each other's test
flights. However, Moscow at that time began to transmit telemetry in
many channels in undescipherable code. To make things worse, Soviet
engineers also began to switch channels for the transmission of
different performance characteristcs, making it almost impossible for
American eavesdroppers to determine which channels corresponded to
specific missile subsystems.
    The Soviet practice of encryption emerged as a key, last-minute
issue in treaty negotiations last winter and American negotiators
were finally able to get Moscow to agree to a provision in the accord
that forbids the encoding of telemetry that would interfere with the
verification. But the treaty does not spell out precisely what
channels of telemetry must be broadcast ''in the clear.''
    Senate experts on verification, such as Sen. John Glenn, Democrat of
Ohio, have cited the ambiguity of the encryption provision as well as
the possible deficiencies of the U-2 to argue that under the new
accord, Moscow might be able to upgrade the payload of its existing
missile force without American knowledge.
    Intelligence specialists also report that the United States would
also be able to use a new class of ''Siglint,'' or signal
intelligence, satellites to collect some of the missile telemetry.
Although these satellites are the most secret of American
surveillance systems, it is known that the CIA and the National
Security Agency are already able to intercept Soviet radio and
microwave communications from outer space.
    By positioning some of the Siglint satellites over Soviet missile
test complexes, officials asserted that the administration would be
able to collect much of the telemetry missed by the U-2s. And they
also dislosed that as early as 1983, the United States would be able
to hoist a new satellite into orbit which, equipped with a huge
antenna, would be able to collect the entire spectrum of telemetry
    While the new satellite will cost over $250 million to develop and
deploy, officials believe that if it lessens the anxiety of Glenn and
others over verification, it will be worth the money.
ny-0813 2321edt

n407  1939  19 Aug 79
    Attention: Food Editors
    Editor's note: If interested in a photo to run with this story,
please phone 312 321-2008 or 312 321-2031.
    By Bev Bennett
    (c) 1979 Chicago Sun-Times
    Eating at Mallory's, a restaurant in Chicago's Hyde Park, is a
little like eating in the home of a friend who's a graduate of the
school of good home cooking.
    Customers get the feeling that Alan Mallory, the 29-year-old owner,
went into his garden or his supermarket, picked whatever looked ripe
and choice and prepared it in a fresh, wholesome and somehow
comforting way.
    For example, during the height of the summer squash season, all
forms of squash creations are coming out of the kitchen. There's blue
skies casserole, a sort of cheese, ham and squash custard one's
mother might have made, or zucchini tossed with chicken livers, which
resolves all those liver-eating anxieties.
    ''The recipes that evolve tend to be informal, like our spinach
quiche served on homemade bread,'' said Mallory, who is responsible
for the culinary inspiration.
    People who appreciate the flavors of good produce, fish and meats
prepared in a way that doesn't mask their natural goodness may
understand Mallory's understated boast that the kitchen has no
freezer. There are no frozen assembled vegetable dishes waiting to be
microwaved to readiness.
    ''Foods sometimes look like they've been whipped up from leftovers.
We get a good response from that.''
    It's a restaurant style that's finding favor in various parts of the
country: treating customers as if they were guests at someone's home.
Rather than scrambling to impress with sophisticated dishes, the host
serves whatever his favorite dishes or his experience dictates.
    In the young restaurateur's case, the experience has been practical
rather than theoretical. While others may have been in cooking
schools, Mallory spent his days in camp kitchens or school
cafeterias. His family's kitchen was always liberated.
    ''When I was growing up, if we were hungry, we were expected to go
into the kitchen and make our own sandwiches,'' he said.
    Now, even though he has both a day- and night-shift cook, he's still
in his restaurant kitchen thinking of possibilities for the menu. He
has a refreshing curiosity. He feels free to experiment with his
    ''We change our menus monthly to respond to what customers want.
    ''I tell our wholesaler to give us unusual things. We use squash
during the summer in every form we can get it,'' said Mallory,
tackling a mountain of zucchini, yellow, spaghetti and scallop squash.
    And although there are all kinds of exotic produce, the preparation
always tends to be simple. To Mallory's seeming chagrin, it's not
quite as simple as he would have liked.
    ''I wanted to do simple dishes when I began last year-plain
vegetables, broiled fish. Now I'm getting into fish florentine.''
    Blue skies casserole
    Time: less than 1 hour
    Cost: under $2.75
    1 large onion, chopped fine
     1/4 pound butter
    4 tablespoons flour
     1/2 cup whipping cream
    1 teaspoon each thyme, salt and pepper
     1/2 cup bleu cheese
     1/2 cup chopped ham or bacon (cooked) or Canadian bacon
    4 lightly beaten eggs
    2 medium yellow squash, sliced thin (about 2 cups)
ny-0819 2240edt

n999  0106  21 Aug 79
. . .
g026tac z
r c czcbylvyx
    Attention: food editors
    Repeating for Trenton and all needing.
    By Bev Bennett
    (c) 1979 Chicago Sun-Times
    Eating at Mallory's, a restaurant in Chicago's Hyde Park, is a
little like eating in the home of a friend who's a graduate of the
school of good home cooking.
    Customers get the feeling that Alan Mallory, the 29-year-old owner,
went into his garden or his supermarket, picked whatever looked ripe
and choice and prepared it in a fresh, wholesome and somehow
comforting way.
    For example, during the height of the summer squash season, all
forms of squash creations are coming out of the kitchen. There's blue
skies casserole, a sort of cheese, ham and squash custard one's
mother might have made, or zucchini tossed with chicken livers, which
resolves all those liver-eating anxieties.
    ''The recipes that evolve tend to be informal, like our spinach
quiche served on homemade bread,'' said Mallory, who is responsible
for the culinary inspiration.
    People who appreciate the flavors of good produce, fish and meats
prepared in a way that doesn't mask their natural goodness may
understand Mallory's understated boast that the kitchen has no
freezer. There are no frozen assembled vegetable dishes waiting to be
microwaved to readiness.
    ''Foods sometimes look like they've been whipped up from leftovers.
We get a good response from that.''
    It's a restaurant style that's finding favor in various parts of the
country: treating customers as if they were guests at someone's home.
Rather than scrambling to impress with sophisticated dishes, the host
serves whatever his favorite dishes or his experience dictates.
    In the young restaurateur's case, the experience has been practical
rather than theoretical. While others may have been in cooking
schools, Mallory spent his days in camp kitchens or school
cafeterias. His family's kitchen was always liberated.
    ''When I was growing up, if we were hungry, we were expected to go
into the kitchen and make our own sandwiches,'' he said.
    Now, even though he has both a day- and night-shift cook, he's still
in his restaurant kitchen thinking of possibilities for the menu. He
has a refreshing curiosity. He feels free to experiment with his
    ''We change our menus monthly to respond to what customers want.
    ''I tell our wholesaler to give us unusual things. We use squash
during the summer in every form we can get it,'' said Mallory,
tackling a mountain of zucchini, yellow, spaghetti and scallop squash.
    And although there are all kinds of exotic produce, the preparation
always tends to be simple. To Mallory's seeming chagrin, it's not
quite as simple as he would have liked.
    ''I wanted to do simple dishes when I began last year-plain
vegetables, broiled fish. Now I'm getting into fish florentine.''
    Blue skies casserole
    Time: less than 1 hour
    Cost: under $2.75
    1 large onion, chopped fine
     1/4 pound butter
    4 tablespoons flour
     1/2 cup whipping cream
    1 teaspoon each thyme, salt and pepper
     1/2 cup bleu cheese
     1/2 cup chopped ham or bacon (cooked) or Canadian bacon
    4 lightly beaten eggs
    2 medium yellow squash, sliced thin (about 2 cups)
ny-0821 0406edt

n032  1128  23 Aug 79
c. 1979 N.Y. Times Nws Service
    WASHINGTON - A kit of cooking utensils being patented by a
Connecticut couple symbolizes a successful family project. Stanley I.
Mason Jr. and Charlotte G. Mason will receive Patent 4,165,855 next
week for a cake and casserole set that is being produced and widely
distributed by the Mason family.
    Mason is chairman and founder of the Masonware Corp., based in
Newport Beach, Calif., which manufactures a line of cookware. His
son, Douglas C., is its president. Stanley Mason is also owner of
Simco, Inc., a ''think tank'' housed in a colonial barn at Weston,
Conn. Simco is devoted to invention and development of Masonware and
other products.
    A cake and casserole set, designed primarily for microwave ovens,
has only four parts, but they offer many combinations for baking,
cooking, roasting and steaming. A three-quart mixing bowl with a
removable center post is useful in baking ring-shaped cakes. A
serving dish can be used as a pie pan or lid for the bowl. A trivet
gives support inside or outside the bowl. As the center post is
hollow, it can contain syrup.
    The kit, which is made of ivory-colored ceramic, is said to bake a
cake in 10 minutes. With seven other Masonware vessels for heating
and eating, it is sold in many stores and military post exchanges.
The retail price is about $35. Masonware is most popular in the
Sunbelt, where microwave is in general use, but is described as
suitable for conventional cooking.
    Besides cookware, Stanley Mason is inventor or co-inventor of a
burglar alarm, a room deodorant system, fast-growth flower pots,
Dixie cup lids, plastic jugs and disposable diapers. Under his
direction, two dozen new Masonware products are being developed.
    A method of converting a gasoline engine to a diesel engine was
patented this week for the J. I. Case Co. of Racine, Wis. Joseph T.
Kulhavy and Donald G. Shelton were granted patent 4,164,915 for the
process and apparatus. The patent notes that the recent energy crisis
has increased the demand for diesel engines because they normally
have a higher efficiency and lower fuel consumption than conventional
    The conversion is made by replacing all the pistons of the gasoline
engine with specially-designed pistons and replacing all of the
sparkplugs with fuel injectors. The compression ratio must be higher
in diesel engines.
    A special piston has a flat end with a dome extending over more than
half its area. The dome contains a combustion chamber into which
gases are forced when the piston is moved. The gases are compressed
and the diesel fuel injected into the combustion chamber is ignited.
No spark is needed.
    The invention is not in current use, but the company is willing to
grant licenses. A subsidiary of Tenneco, Inc., the J. I. Case Co.
manufacturers agricultural tractors and construction equipment.
ny-0823 1430edt

a233  1258  26 Aug 79
AM-CBS Western Edition,480
AP Television Writer
    LOS ANGELES (AP) - As of Monday night, there will be new news in the
''CBS Evening News'' for its West Coast viewers.
    For the first time, the western portion of the United States will
receive an evening network news program that's as up-to-date as the
newscasts seen in the East as CBS launches its ''Evening News West
Coast Edition.''
    Instead of just replaying the tape of Walter Cronkite's show here
three hours after it has aired in the East, as has been the practice,
stale segments of Cronkite's taped shows will be eliminated and
replaced entirely by updated or new stories anchored from Los Angeles.
    Correspondent Terry Drinkwater will anchor the West Coast edition.
    Previously, stories that demanded updating before airing on the West
Coast were interrupted with an in-studio report from Los Angeles. The
effect was distruptive and lent an often inappropriate air of urgency
to routine news developments.
    Or, if the interruption was for a truly urgent story, the brevity of
the update often left the viewer hungering for more information.
    ''The hard and painful truth of the matter is that we hadn't done it
consistently (freshening the 'Evening News'),'' said Drinkwater.
''When something incredible and catastrophic happened, we'd break in
and say, 'There was a hijacking in Syria today and 40 people were
shot. Walter Cronkite will be back in a minute.'''
    Those updates ''did inform the people, but it didn't give us the
opportunity to give them pictures,'' says Drinkwater. And pictures are
the heart of TV news.
    The desired effect of the new system is to update breaking stories
and expand stories of western interest while making it look like part
of the Cronkite broadcast. In run-throughs conducted last week, the
live-tape blend seemed to work smoothly.
    For example, Cronkite would set up a Leslie Stahl report on
President Carter's trip down the Mississippi, cut to Stahl, who'd do
her report and then sign it back to Cronkite. On the West Coast
practice edition, that whole segment was eliminated.
    Instead, Drinkwater set up Stahl, who did a fresh report on Carter
that included later developments, and turned it back to Drinkwater,
who went into a commmercial.
    After the commercial, Cronkite was back, and the program continued
    The three networks have always considered the matter of broadcasting
old news to the West Coast a problem, but there was no practical
alternative until quite recently. The advent of mini-cams and other
new video technologies now make it possible for a TV reporter to, for
instance, send his pictures from the scene of an Oregon dam break to
a nearby station in Portland by microwave, where it can be sent by
satellite to Los Angeles and New York in about one second.
    The other networks, ABC and NBC, are also considering West Coast
ap-ny-08-26 1555EDT

n421  2244  26 Aug 79
    Attention: Book Editors.
    By Peggy Constantine
    (c) 1979 Chicago Sun-Times
    Like autumn leaves and school, September brings paperback versions
of last year's best hardcover books, and here are some of them:
    -''The Snow Leopard,'' by Peter Matthiessen (Bantam, $2.25). After
the death of his wife, Matthiessen traveled through the Crystal
Mountain region in Nepal and kept a journal of the 250-mile trek to
the Tibetan plateau. The journal, which won a 1979 National Book
Award, records the search of Matthiessen's companion, zoologist
George Schaller, for the elusive snow leopard of the Himalayas as
well as Matthiessen's own odyssey for his place in the universe.
    -''A Distant Mirror: The Calamitous 14th Century,'' by Barbara
Tuchman (Ballantine, $6.95), traces the history of the 14th Century
through the life of a feudal lord who reigned over 150 villages. She
describes a society disrupted by war, famine and disease. A
beautifully written picture of other times, other places.
    -''In Search of History,'' by Theodore H. White (Warner, $5.95). The
reporter-author's memories of his career, rich in the description of
his rise to fame, the important people he knew and the major events
he reported, from those in China before and during World War II to
the 1960 presidential campaign, in which his ''Making of the
President'' books began.
    -''The Ann Landers Encylopedia, A to Z'' (Ballantine, $6.95) offers
the syndicated human relations columnist's opinions-and those of the
enormous number of experts she knows-on physical, social and
emotional problems, arranged in alphabetical order from Abortion to
Zoonoses (diseases humans can contract from animals). The author is a
straight shooter with lots of humor about age-old problems.
    -''The Times of My Life,'' by Betty Ford and Chris Chase
(Ballantine, $2.25). Celebrity biographies tend to be shallow and
self-serving, but the former First Lady's candor will win her
friends. She has updated the paperback to discuss her facelift and
treatment at the naval hospital in Long Beach, Calif.
    October will bring softcover reissues of two major popular
biographies of 1978:
    -''Robert Kennedy and His Times,'' by Arthur M. Schlesinger Jr.
(Ballantine, $3.50), notable for the author's declaration of
affection for his subject, his access to papers and letters and its
eloquent style. The National Book Award-winning biography
concentrates on Kennedy's career as U.S. attorney general.
    -''American Caesar,'' by William Manchester (Dell, $3.50), a massive
life of Gen. Douglas MacArthur, in which his real heroism as well as
shortcomings and enormous ego are all explored.
    Other nonfiction offerings for the month:
    -''Nurse,'' by Peggy Anderson (Berkley, $2.50), a former newspaper
reporter's eight weeks in a hospital ward with a nurse in a large
East Coast hospital.
    -''Better Homes and Gardens New Cookbook'' (Bantam, $2.99), the
49-year-old classic with recipes suitable for both novices and
sophisticated cooks. This is a reprint of the March, 1976, revision,
with ideas for microwave oven cooking, crock cooking, metric measures
and wines to use.
    October fiction:
    -''Fools Die,'' by Mario Puzo ($3.50), the novel that caused such a
stir a year ago when the publisher paid $2.55 million for paperback
rights. In the deal, Signet also picked up reprints rights to Puzo's
1970 ''The Godfather'' ($2.75), which already has sold some 13
million copies.
    -''Ashes in the Wind,'' by Kathleen E. Woodiwiss (Avon, $4.95), all
about a passionate Southern girl who disguises herself as a boy to
escape the ravages of the Civil War, finding those of a Yankee
surgeon more to her liking.
ny-0827 0140edt

a009  2216  28 Aug 79
PM-Washington Briefs,590
    WASHINGTON (AP) - The government says it will cost $1.75 million in
lost interest, but Social Security recipients won't have their
September checks delayed because of Labor Day.
    Labor Day comes next Monday, the day the checks are due for
delivery. So to keep them from being late, they will be mailed in time
for receipt Friday, three days early. A Social Security official says
the early mailing of $9 billion in checks will cost $1.75 million in
lost interest.
    WASHINGTON (AP) - The government is investigating whether
Japanese-made microwave ovens are being sold in the United States at a
cheaper price than in Japan.
    Trade agreements prohibit such ''dumping'' of foreign-made items.
But the Treasury Department said Tuesday that officials were
investigating whether Japan was selling the ovens at less than fair
value, and if so, whether that was hurting U.S. manufacturers.
    WASHINGTON (AP) - Another Army recruiter faces charges that he
helped prospective volunteers with their entrance examinations.
    The Army filed charges Tuesday against Sgt. Major Ernest R.
Richardson of Lakewood, Fla., the fourth recruiter charged so far in
the Charlotte, N.C., recruiting district. Officials say he faces a
possible court martial trial with penalties ranging from confinement
to a bad conduct discharge. In all, 26 other recruiters in the
district have been relieved of duties. Eight have been offered
non-judicial, or less than court martial, punishment.
    WASHINGTON (AP) - The dates stamped on many food products in grocery
stores have little relevance to the actual freshness of food when it
it sold, says the congressional Office of Technology Assessment.
    The report released Tuesday said all surveys indicate consumers want
the dates to help them decide when to buy or use the products. But it
adds that because there is no federal policy on dating, a wide
variation in state laws and no uniform industry guidelines, ''the
result is often consumer confusion.'' It quoted one survey as showing
only one in four consumers know how to read the freshness dates on
breakfast cereals.
    WASHINGTON (AP) - Jaymar-Ruby Inc. and Gant Inc., two major clothing
manufacturers, have agreed not to set retail prices for their goods
in what the Federal Trade Commission says is a money-saving step for
    The settlements announced Tuesday are the latest in a series of
similar agreements negotiated between the FTC and various large
apparel manufacturers. The FTC charged Jaymar-Ruby Inc., and Gant
Inc., with illegally fixing the prices at which dealers can advertise
and sell their products. In signing consent agreements, the two
companies acknowledged no legal violations.
    WASHINGTON (AP) - Graduate and professional schools should place
less reliance on testing and more on such things as interviews,
recommendations and non-academic experiences, says a Howard University
    A report released Tuesday by Sylvia T. Johnson suggests blacks and
others from minority groups can suffer unjustly if test results are
the sole criteria for admission. ''There is no argument against the
logic that blacks and whites who seek to master the same professional
discipline must each develop the same body of skills and
understandings,'' she said. But test results alone are not an accurate
projection of blacks' abilities to master those skills, she said.
ap-ny-08-29 0113EDT

n605  2240  28 Aug 79
     EDITORS: The following is from the London Telegraph Foreign
Service. It is for use only in the United States and Canada.
     By R. Barry O'Brien
     Daily Telegraph, London
     LONDON-More experts were were at work Wednesday in the
investigation into the baffling Great Kensington Radiation Mystery.
     Two experts from the National Radiological Protection Board at
Harwell, with elaborate equipment, were called in Tuesday to join two
scientists who have been monitoring the radiation since Friday.
     The decision to step up the inquiry was taken after the radiation,
apparently emanating from the Israeli Embassy, registered again on
monitoring devices after disappearing during the bank holiday weekend.
     Pulses of radiation, which stopped at 9:15 a.m. on Friday began
again at 7:15 a.m. Monday and lasted about half an hour. The
disappearance and reappearance of the radiation seemed to indicate
that it was being caused by apparatus switched off during the holdiay
and then switched on again.
     This strengthened speculation that the source of the radiation was
some spying device being used either by or against the Israelis.
     The radiation recorded on monitors was being emitted in short
pulses, lasting two to three seconds, at 10-second intervals on
Friday and one-minute intervals Monday.
     ''We are completely in the dark. We have never come across anything
like this before, said Ray Sainsbury, one of the Greater London
Council scientific investigators.
     ''At the moment we have not any idea at all about the cause of the
radiation,'' said a spokesman for the National Radidogical Protection
Board. ''We are puzzled by the intervals between the pulses of
     ''We can only hazard a guess. There might be a microwave
anti-intruder device or possible some sort of transmission equipment.
Sometimes high voltage equipment can produce parasitic X-rays, but
this is not ionizing radiation like gamma rays or real X-rays.''
     A spokesman for the Israeli embassy said the matter was as much of
a mystery to the Israelis as to anyone else.
ny-0829 0137edt

n059  1431  29 Aug 79
BC-NEWHOUSE OBIT Undated 2takes
(Lead To Come)
c.1979 N.Y. Times News Service
    By dint of single-minded persistence, an awesome capacity for hard
work and a keen business sense, Samuel I. Newhouse, the son of an
impecunious immigrant, built one of the country's largest
communications empires, with holdings worth hundreds of millions of
    The empire started with the Staten Island Advance, which he acquired
in 1922 for $98,000. Fifty-four years later he was able to buy Booth
Newspapers, Inc. - publisher of eight Michigan dailies and the Sunday
supplement Parade - for $305 million, reportedly the highest price
ever paid in American newspaper history.
    Over the years, the Newhouse empire came to include 31 newspapers,
in 22 U.S. cities, with a total circulation of well over 3 million -
including the Newark Star-Ledger, The Cleveland Plain Dealer, the New
Orleans Times-Picayune and the Portland Oregonian - in addition to
Parade, which has a circulation of more than 21 million, and seven
American magazines - Vogue, Glamour, House and Garden, Mademoiselle,
Brides, Self, and Gentlemen's Quarterly - along with magazines in
Britain, France and Italy.
    In the electronic field, the empire came to comprise five radio
stations, in Syracuse, N.Y., Birmingham, Ala. and Harrisburg, Pa.;
cable television systems in a score of areas, with a total of 175,000
customers; and Eastern Microwave, Inc, a microwave system that is a
common carrier of television signals to cable systems in New York
State, Pennsylvania and New England. The sale of five Newhouse-owned
television stations, in Elmira, Syracuse, Harrisburg, Birmingham, and
St. Louis, for $84 million to Times Mirror Inc. of Los Angeles was
announced in December, 1978, but Federal Communications Commission
approval of the transaction is still pending.
    Despite the vast scope of his holdings, Newhouse was an unobtrusive
man, with no central office except his battered brown briefcase, who
preferred to live and do business relatively quietly. ''That's the
advantage of being a shrimp,'' the 5-foot-3-inch, self-described
''newspaper businessman'' once said. ''Nobody notices you.''
    Moreover, unlike some press lords, Newhouse did not use his
newspapers as a megaphone to expound his thinking on public matters.
    ''I am not interested in molding the nation's opinion,'' he said.
''I want these newspapers to take positive stands of their own; I
want them to be self-reliant.
    Although the Newhouse newspapers were not run from a central office
on classic chain principles, their business operations were closely
supervised by Newhouse or close relatives, of whom there are a dozen
on the payroll.
    A stroke in 1978 curtailed Newhouse's business activity, and after
another one in July, 1979 he had been either hospitalized or
otherwise incapacitated, and the empire has been being presided over
by four of his relatives: his two brothers, Norman and Theodore, and
his two sons, Samuel I. Jr. and Donald E.
    Despite his self-effacement, some of Newhouse's efforts to buy
control of newspapers met with fierce resistance on the ground that
he was an absentee owner. His bid for The Omaha World-Herald was
rebuffed completely in 1962. He was fought in Springfield, Mass., but
eventually, after a long battle, achieved outright ownership of the
Springfield Union, News and Republican.
    In the 1930s and 1940s, when Newhouse was acquiring some newspapers
in economic distress, A.J. Liebling of The New Yorker magazine
referred to him as ''a journalistic chiffonnier,'' or ragpicker.
Later, however, as his earnings mounted, he bought papers already
making a profit.
    Newhouse's formula for pulling newspapers out of the red consisted
of a stringent reduction of costs and a stimulation of advertising
and circulation. He believed that ''only a newspaper which is a sound
business operation can be a truly free, independent editorial
enterprise, able to do the best possible job for the community.''
    Labor unions, and especially the American Newspaper Guild,
complained, however, that newsroom pay scales on most Newhouse papers
were niggardly, and he was in and out of trouble with unions for many
    The Newhouse print media holdings are owned by Advance Publishing
Inc., and the Newhouse electronic media holdings are owned by
Newhouse Broadcasting Corp. Both corporations, Donald Newhouse
reported, are entirely owned by the Newhouse family, and all the
publications and electronic media concerns are wholly owned by the
Newhouses through the corporations.
    The Newhouse interests formerly included the Long Island Press, the
Queens-based daily newspaper, but it ceased publication in 1977 - its
157th year - bowing to rising costs and increasing competition.
    Another major change in the empire, the sale of the television
stations, was decided apon, Donald Newhouse reported, because the
Newhouses had come to feel that joint ownership of newspapers and
television stations in the same market areas was becoming
increasingly frowned upon by the federal government.
    In formal terms, Samuel Irving Newhouse Sr. controlled his empire,
Donald Newhouse reported, because he owned all the voting stock in
the two corporations; all the non-voting stock was held by him and
his close relatives.
ny-0829 1727edt

n044  1335  02 Sep 79
NYT NEW YORK: on target.''
    The General Electric Co., which is in a close race with Whirlpool
for leadership in major appliance sales with a market share of about
21 percent, has had a ''very good'' year, a spokesman said, but it
anticipates a sales slump later this year, followed by an upswing by
    Similarly James I. Magid, vice president for research at Shearson
Hayden Stone Inc., the investment house, is forecasting a 10 percent
decline in unit sales of major appliances next year.
    According to Donald Welsch, an economist and corporate planning
consultant at Peat, Marwick, Mitchell & Co., the accounting firm,
most manufacturers have planned intensively since last summer for
coping with recession. The ''recession marketing policies'' that
emerged are now broadly in effect, he said.
    RCA is offering a $100 trade-in allowances through some dealers on
its 25-inch, 1980-model color television sets, which normally retail
at $920. Beginning in November, it plans rebates of up to $100 on its
various 1980 color TV models.
    The combination of tightly-managed production schedules and fervid
sales promotions has created an anomaly for an industry supposedly
heading into recession - a shortage of some popular models on the
selling floor.
    ''It's unavoidable when you're running inventories tight,'' the
Whirlpool spokesman conceded. He added that Whirlpool also is engaged
in heavy sales promotions. ''It's not in anticipation of a downturn,
but in anticipation of increasing our share of the market,'' he
asserted. Similarly, Zenith says it has been unable to meet demand in
the fastest growing segment of the TV set industry - small, 13-inch
color models.
    Appliance manufacturers also say they are enjoying a surge in
replacement purchases, along with sustained demand from strength in
the housing sector, which has stood up surprisingly well. These two
factors, neither present in 1974, are expected to cushion the
industry against an economic slump this time around.
    The latest forecast by the Association of Home Appliance
Manufacturers, a trade group whose members produce 95 percent of the
appliances sold or made in the United States, is for 33.8 million
major appliances this year. The forecast was increased last May from
the 33.2 million forecast for 1979 last November. The lower forecast,
a spokesman said, had assumed that debt-loaded consumers would reduce
spending earlier than they have. The figure includes refrigerators,
electric ranges, microwave ovens, disposers, dishwashers, compacters,
washers, dryers, air-conditioners and humidifiers.
    About 21 million units were shipped through July, matching last
year's pace, when 35 million units were sold for the year. Unit sales
for the month of July were up 6 percent this year.
    According to some manufactuers, consumers who powered a sales boom
in appliances in the late 1960's apparently are replacing those
decade-old appliances now. Magid of Shearson Hayden Stone estimated
that 65 percent of major appliance purchases are to replace obsolete
or inefficient models, and another 25 percent is tied to the housing
    The emphasis on slimming down inventories has pared appliance
manufacturers' profits this year. Moreover, rugged competition among
the industry leaders has kept their profit margins low for several
years, analysts said. Now, with the prime bank lending rate at a
record 12 1/4 percent and expected to climb higher, the appliance
manufacturers will have to pay higher costs to finance unsold models
that are slow to move from warehouse floors.
    Collectively, the industry reported a 3 percent drop in profits for
the first half of the year, although sales rose 12 percent.
    ''It is impossible to maintain margins in this kind of economic
climate,'' Smith of White Consolidated said, referring to the home
appliance business, the least profitable of the company's three major
lines of business. ''Material costs have been a large problem. Copper
is used in compressors in any regrigeration equipment, and plastics,
which are petroleum-sensitive, are used in all sorts of things.''
    The one glaring weak spot in appliance sales this year, noted by
both manufacturers and retailers, has been air-conditioners. But that
has nothing to do with the business cycle. The summer of 1979 simply
hasn't been that hot.
ny-0902 1632edt

n083  1731  06 Sep 79
     Fuel for such a dispute appeared to be at hand in the remarks of
present and former U.S. itelligence officers and political officials
about the Soviet troop presence and the Soviet electronic facilities.
     Retired Maj. Gen. George J. Keegan Jr., a former Air Force chief of
intelligence, asserted in a telephone interview that ''the Department
of Defense knew about the combat force five or six years ago'' and
also reported the existence of a ''giant'' Soviet electronic
surveillance base on Cuba.
     He described the facilities as consisting of ''vast antenna
farms,'' big-dish satellite receiver terminals'' and ''multichannel
high speed microwave relay systems.'' He said the facilities, similar
to American installations in Turkey, and previously in Iran and
Ethiopia, were capble of monitoring American missile launches and
satellite communications, and also capable of picking up microwave
signals from Soviet diplomatic missions in this coiuntry.
     But Keegan said he and his colleagues at the Pentagon were unable
to persuade ''the State Department and CIA'' t take an interest in
the troops or the electronic installations and that after many months
of arguments'' in the early 1970's ''we just kind of forgot it.''
     A current Pentagon official, asked about this allegation, said he
could recall there had been ''a bit of debate'' on the issue within
the intelligence community a few years ago, but he termed it ''rather
academic and boring technical arguments'' on matters that ''have
never been nailed down to anyone's satisfaction.''
     These recollections were sharply disputed in one form or another by
former Secretary of State Henry A. Kissinger, by retired Lt. Gen.
Daniel Graham, the former head of the Defense Intelligence Agency and
by one of Kissinger's senior aides.
     ''When I was in office we were not aware nor were we told by
intelligence that there were Soviet combat troops in organized units
in Cuba,'' Kissinger told a Columbia Broadcasting System reporter
Wednesday night.
     Graham, who left DIA In 1976, told the Senate Foreign Relations
Committee ''there was absolutely no evidence'' of a Soviet combat
unit in Cuba during his tenure despite ''good photo reconnaissance.''
The Graham testimony appeared to contradict the statements by Keegan.
ny-0906 2028edt

n069  1550  10 Sep 79
(Newhouse 011)
Newhouse News Service
    WASHINGTON - Because the telephone industry is doing more than just
sending voices around the block or the globe these days, Congress is
trying to figure out how to deregulate it.
    The problem is to avoid damaging efficient, universay, affordable
phone service in the process.
    As computers increasingly use telephones for transmitting
information and telephones use computers for routing calls, current
regulatory lines are blurring.
    Telecommunications giant American Telephone and Telegraph Co., its
subsidiaries constituting the Bell System, wants a piece of the
computer action. And AT&T's competitors want more access to the
extensive telephone system it has built.
    Congress last wrote legislation affecting the telephone industry in
1934, when technology was advancing at a much slower rate.
    Since then the Federal Communications Commission and the courts have
been faced with increasingly complex decisions on how to allow fair
competition between AT&T and smaller companies - policy decisions
that seem to require a congressional mandate.
    So Congress is trying again, with hearings to begin this month in
both the Senate and the House.
    Congress wants to deregulate the telecommunications industry so that
a free marketplace could demonstrate whether there really is a demand
for such Space Age innovations as a video system that would enable
shoppers to compare prices at local supermarkets by connecting their
phones to their television sets.
    But Congress wants to make sure AT&T and other carriers do not pull
out of such less profitable fields as rural telephone service, or
charge higher rates to home customers to make expensive new
technology more affordable for high-volume business users.
    Pending legislation would require AT&T to form a separate subsidiary
or subsidiaries for providing competitive services and products. That
would allow AT&T to expand beyond telephone technology into the data
processing field - to sell a service that transmits food prices,
news, weather and TV programs into homes.
    But it also would mean AT&T would no longer own the telephone
network that connects the nation. Instead, all telephone carriers
would pay a fee to maintain the network, which would be owned by Bell
operating companies, and all would have equal access to it. Consumers
might find two or three companies offering long-distance telephone
service, each at a different rate.
    AT&T, which until recently opposed any change in the status quo, is
appalled by this proposal. Without a central coordinator, AT&T says,
the nation's phone network would be thrown into chaos.
    Western Electric, an AT&T subsidary which manufactures telephone
equipment, would be divided into two divisions - one selling to the
Bell operating companies, the other to any carrier who wants to buy
its equipment.
    The basis for the restructuring proposals is to prevent AT&T from
subsidizing its competitive services with revenues from Western
Electric or Bell operating companies.
    That's the only way, Congress feels, the telephone giant and the
1,600 other carriers in the market can compete fairly.
    AT&T knows that if it does not support some congressional action, it
will become ''the carrier of last resort'' - required, like the
railroads, to provide access to its network for any carrier.
    Telephones no longer are only poles and lines, but optic fibers,
microwaves and satellites hooked in with computers, a House
communications subcommittee aide notes. ''In the face of rapidly
progressing technology, if we want to assure that everyone can still
have and afford telephone service, we have to do something.''
ny-0910 1848edt

n715  2357  12 Sep 79
     Attention: financial editors. Following is a marketing feature.
     By Clark W. Bell
     (c) 1979, Chicago Sun-Times
     Quasar Electronics Co. wants everybody to know that it's more than
just a television manufacturer.
     The Franklin Park (Ill.)-based division of Matsushita Electric
Industrial Co. next week breaks with a campaign entitled ''One great
idea after another.'' The company expects to spend nearly $3 million
of its $10 million total annual advertising budget in the next five
weeks, featuring a barrage of 30-second network spots.
     The heavy promotional dose, designed by Needham, Harper & Steers,
is intended to inform consumers that Quasar actively seeks a chunk of
the lucrative microwave oven, video cassette recorder and videotape
product markets. Next year, the company enters the audio field with a
full line of stereo systems and also introduces two hand-held
     But that's not to say the company is ignoring its television
business. In fact, Quasar has made a nice comeback since the Japanese
firm completed its $108 million purchase of Motorola's television
manufacturing operations in May, 1974.
     Motorola's TV market share had slipped to 5 per cent five years
ago, partly because of manufacturing and quality control woes.
Warranty repair costs were especially stagggering. After an executive
housecleaning, expansion of the TV product line and modernization of
the suburban Chicago plant, sales results began to improve slowly but
steadily. Today, the company's share approaches 7 per cent in a
healthy market.
    Quasar earlier this year was reorganized as a marketing-sales firm,
thus dropping its manufacturing role. Revenues are expected to finish
at about $400 million in 1979. Meanwhile, the plant next door was
renamed Matsushita Industrial Co.
     Alex Stone, named president in January, said, ''The consumer
electronics business will explode in the 1980s and diversified firms
will lead the market. The luxury of specialization is over.''
     Matsushita makes 10,000 products, Stone said, ''and we plan to sell
as many of the good ones as we can.'' Possible expansion includes
more kitchen products (food processors, refrigerators) vacuum
cleaners, radios and telephone equipment.
     The microwave oven division now is exceeding its initial sales
goals by 25 per cent, Stone said, although he admits it's an uphill
struggle battling with Litton, Amana and the other industry giants.
     ''We can't spend the kind of money on microwave advertising that
they do,'' Stone said, ''but there's no question that we'll be in the
top five within three years.''
     The video cassette recorder unit is selling everything it can make,
and Stone has started flying the product in from Japan rather than
using the normal shipping route. While RCA paces the industry, Sony,
Quasar and Panasonic (also part of the Matsushita empire) continue
their dogfight for the No. 2 spot. Industry sales could approach
600,000 units this year and one million in 1980.
     x x x
    --CPM will handle advertising for the Bradford Exchange, the world's
largest trading center in limited-edition collector's plates. Albert
J. Rosenthal was the previous agency.
     --Austin, Nichols & Co. soon begins importing Baileys Original
Irish Cream Liqueur.
     --Leo Burnett Co. appointed four new senior vice presidents: Joe
DeVivo, Cal Gage, Bill Smith and Don Spires....Montgomery Ward has
appointed two new national buyers: Eugene A. Koral for games-play
sets and William H. Gausselin for broadloom, rubber back and action
carpeting....Harshe, Rotman & Druck appointed Alfred M. Gertler
president and chief operating officer. The international public
relations firm's Chicago office also said Louis C. Williams Jr. is
the new president-Midwest. John DeFrancesco was named executive vice
president and Richard Rotman vice president-corporate services.
ny-0913 0255edt