perm filename REP1[1,VDS] blob sn#242625
filedate 1976-10-17 generic text, type C, neo UTF8
COMMENT ⊗ VALID 00002 PAGES
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English 1B, Sec. 5.
October 18, 1976
ONE SKINNY LITTLE CALORIE
Browse through a recent woman's magazine. Many cigarettes (the long
and thin brands) and various liquors are advertised quite a bit, but the
substantial amount of advertisements deal specifically with products which
function to either change the scent, the shape, or the basic looks of a
Hair product advertisements abound in the magazine. We see a woman
with "embarrassing gray hair" instantly transformed into a gorgeous
brunette with a single dye application. Ladies with "dull, mousy-brown
hair" are changed overnight into blonde, sexy broads. Straight, listless
hair is zapped back to life with permanents, and unruly, frizzy, curly
hair is toned down to beautiful long hair. Skin products such as
moisturizers, skin and tanning lotions, and face makeup are advertised.
Hundreds of different types of perfumes (some which may bring out the
natural-born innocence of a woman or others which may, on the other hand,
bring out the animal instinct of a man). Other products such as bright red
matching lipsticks and nail polishes capture our eye. And, of course, we
cannot miss the constant dosage of diet ads...
TAB. ITS ONE CALORIE HELPS KEEP YOU LIGHT ON YOUR FEET. Yes, our
attention is immediately focused upon the beautiful thin model who is
ridiculously kicking her legs and flinging her arms. Overjoyed by the
fact that "TAB has only one skinny little calorie in 16 ounces," she
appears to be in utter ecstasy after having sipped her can of TAB.
Reading the ad, and seeing such a beautiful, skinny, happy model, we think
that perhaps TAB might not be such a bad product at all. Perhaps it might
even taste "terrific," as the ad suggests! In fact, with only one little
calorie, this particular product even sounds rather unbeatable! Anything
with one skinny calorie must be good!
But why? Why must a typical American female be constantly bombarded
by this image of the "skinny, petite" throughout her life? Thin, thin,
and thin...beautiful skinny bodies. The girls certainly know this
necessary, specific female requirement demanded by the males. 36-24-36
(plus or minus three) are not numbers for a bicycle lock. And yet, most
women would not even know WHERE to begin measuring a man's measurements!
It is almost impossible for American women to escape from the "skinny"
image which is plastered over all types of the media. "Special K" and
"Post Grape Nuts" are only two of many brands of cereal being produced for
dieting women. Disgusting TV commercials promoting bras and girdles (Oh,
it's so comfortable I forgot I had it on!) constantly sell this
"skinnyness." Magazines flaunt beautiful, tall, thin female models
wearing sleek, slender gowns. Rarely does a typical woman's magazine
exclude an article referring to some type of a revolutionary new diet
plan. Even the women's special cigarette brand is labeled "Virginia
Why must women be constantly subjected to such harrassments? Why do
the men, who, in most cases own the media, project this image? Do they
demand this "thin" image purely out of spite? Do they really loathe
women, and so, consequently demand that they see as little of them as
possible? (If you don't like it, get rid of it.) Is it that the fashion
designers are largely homosexual, and want women to look like boys?
Perhaps it is that plumpness reminds them of pregnancy? Or, can it be
that the men derive much egotistical satisfaction from feeling that they
are the "Savior, Protector, and Provider" for their "frail, helpless,
little wives?" Or what?
Why is this "skinny" image being perpetuated? And, why are women
conforming to it? Women have already accepted the thousands of other pro-
ducts created by men which change their basic being. Just as they have
accepted such ridiculous products as fake eyelashes, padded bras,
perfumes, and hair bleaches, they are now willing to pay up to 35 cents
for a worthless can of a one calorie soft drink. Why must men insist that
women change their looks or smell or shape? And, why are men so opposed
to strong, healthy women? Why , for instance, must the great East German
swimmer, Kornelia Ender, be condenscendingly described by a male
journalist simply as "ox shouldered, 5'11" Kornelia Ender?"
"You've Come A Long Way Baby," in reference to modern day women, is
courageously spelled out in the "Virginia Slims" advertisements. But,
have they really? Women have been, and still are being coerced into an
inferior position in relation to the males. By living up to the "thin"
image (narrow standard) that men have set for women, the females are only
helping to reinforce their inferior status. Women must oppose this
standard which they have been subjected to. They must drop their curling
irons, false fingernails AND their one calorie TAB drink. By growing up
as strong and healthy individuals, without having to diet themselves down
to HELPLESSNESS, women can help themselves to attain equal status with